As mentioned in a previous post, “The mobile phone is for the next decade what the computer has been for the last two or three,”. A recent study done by Coda Research Consultancy estimates that smartphone penetration will reach 40% in the US by 2012. Among the EU5 (UK, France, Germany, Spain, Italy), smartphone ...

This week Google launched its “Remarketing” product to all Adwords advertisers. The offering is available only within the Content Network, and does not involve any search retargeting. However, it does open the door to some interesting opportunities and combinations. Essentially, the ‘Remarketing’ tool allows...

An interesting video was recently posted on YouTube by Thomas Power of Ecademy. He is suggesting that with an estimated 1 billion members by 2012, Facebook could begin offering financial services to its user base and, in effect, become a bank. He goes on to say that Facebook could also introduce things like peer to ...

It what appears to be a very political and almost combative move, Google has removed all censorship from its search results in China. Google is now directing traffic from google.cn to google.com.hk, its Hong Kong based search engine, where the site offers the same Chinese search service to mainland China, minus the ...

Yesterday, I was checking out one on my favourite blogs, Digital Buzz, when I came across a brilliant piece of work done for Heineken. It was inspiring and it has been amazing to see how positively people are reacting to it online. But first off, please take five minutes to view the masterpiece that is Heineken’s ...

One thing that’s definitely not news to anyone is the fact that times have been tough for the struggling newspaper industry. Last year, 160 newspapers in the US and UK went under. The reasons behind this lie mainly with the fact that circulation has fallen drastically, due to the rise of TV and online news sources...

The Microsoft and Yahoo search deal, now being referred to as the ‘search alliance’ appears to finally be underway. In recent months, speculation has been focused on the regulatory approval required for the deal to move forward. With the recent regulatory approval, all attention is now focused on the integration...

Microsoft is set to roll out a £2 Billion ad campaign for its search engine Bing that specifically targets Google, the dominant search engine with 90% of the UK market share. In an attempt to establish an ‘emotional connection’ with search users, the aim of the campaign will be to contrast the ‘visually rich�...

Google has made yet another move into mobile space and purchased mobile ad agency AdMob for a whopping $750 million on Monday. As mentioned in a previous post, it is obvious that Google is keen to make big moves into the mobile space.  The dimension that this latest acquisition provides for Google is the graphic di...

Microsoft has just done a complete revamp of the MSN.com homepage with two main objectives in mind, getting their 100 million monthly visitors to spend more time and return more often, as well as optimizing the amount of Bing search traffic that comes from this site. Here is what they have done to make it happen:

• F...