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SEM - 65 articles found

Google Instant: live updating search results

By , Friday, August 27th, 2010

Imagine if you could instantly see search results as you are typing a query, without the need to hit the enter key, as it happens with Google Suggest query refinements.

As you keep adding words to the query, the results would change, showing also different ads.

Well, Google is testing instant streaming search result...

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Image Ads in Google Image Search

By , Tuesday, July 27th, 2010

Google Image Search implemented infinite scrolling and other features inspired from Bing that improve user experience and prepare the ground for a new ad format: Image Search Ads.

The Official Google Blog doesn’t mention Bing obviously, but describes instant scrolling (Google will load 1000 results organized in “p...

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Press release spam gets to Google Ad News

By , Thursday, July 1st, 2010

Google Ad News is a website powered by Google News focused on news about the advertising and marketing industry.

Depending on your interests, Google Ad News could be a useful, time-saving resource to keep up to date on various fields of advertising like search, display, mobile, tv, radio, print, direct marketing.

To...

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Sitelinks in Google: PPC and SEO

By , Friday, June 25th, 2010

Google made Ad Sitelinks available to all AdWords campaigns. Previously only top performing ads could show two-line or one-line sitelinks and experience, according to Google, a 30% CTR increase.

To add Sitelinks to your campaign (Ad Sitelinks will be the same for all ads in your campaign) you need to select the “S...

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Google Newspass payment system for newspapers

By , Friday, June 18th, 2010

According to Italian newspaper La Repubblica, Google is contacting publishers in Italy to test a micropayment system for newspapers, called Newspass.

The platform will be launched by the end of the year and users will be able to access content behind paywalls with a single click, directly from the search engine resu...

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Google vs. Apple: Rent movies on YouTube

By , Friday, April 23rd, 2010

Google’s monetization strategy for YouTube will hurt Apple this time. YouTube could become a fierce competitor for iTunes, Netflix and other online (and offline) movie rental services: starting from today, the rental service will allow US users to rent Sundance Film Festival movies for 48 hours at prices ranging fro...

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Google Places is the new Local Business Center

By , Friday, April 23rd, 2010

Google Local Business Center has a new name: Google Places. New features for local businesses make Google Places an effective way to establish an internet presence and gain visibility online for free.

Place Pages claimed from Local Business Center will be managed from Google Places, and will benefit from “new” tools...

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Search Marketing Expo – SMX Sydney

By , Wednesday, April 21st, 2010

Website: SMX Sydney 2010

Overview: Due to Delegate demand from our 2009 event we have taken the unprecedented step of removing ALL “Basic” content from the SMX Sydney 2010 Agenda.

This allows us to add more than 36 Intermediate to Advanced level training sessions to SMX Sydney, giving you more advanced content t...

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Search Engine Strategies San Francisco 2010

By , Wednesday, April 21st, 2010

Website: SES San Francisco

Overview: Marketers, corporate decision makers, webmasters and search engine marketers (SEMs), including pay-per-click (PPC) advertisers and search engine optimization (SEO) professionals have been attending SES in California for the past 12 years! This year, SES is moving to San Francisco...

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MoreNiche Affiliate Gathering

By , Wednesday, April 21st, 2010

Website: MoreNiche Affiliate Gathering

Overview: Friday 25th June 2010

- Affiliate Workshop & Private 1 to 1 Training/Site Reviews (Details to be confirmed)
- Meal and drinks

Saturday 26th June 2010

- Fun Team building & afternoon lunch

Ticket Information: See website

Venue: Nottingham, UK

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