PPC - 16 articles found

Website: Inside AdWords: Free webinar on AdWords Conversion Products

Overview: Learn how tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads;
How the data in Search Funnels can take you a step further and tell you which ads and k...

Placement targeting for branding campaigns on the Google Content Network can take advantage of the new Ad Planner 1000 category filter to exclude any website not present in DoubleClick Ad Planner Top 1000 most visited sites on the web.

The Ad Planner Top 1000 list is updated monthly, and includes many websites that ...

Google’s official AdWords blog announced a new keyword targeting feature, the broad match modifier, currently only available to advertisers in UK and Canada as an open beta.

This new AdWords targeting option add a new degree of control in PPC strategies: The broad match modifier can bring more impressions than phr...

Website: Pay Per Click

Overview: Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines!

PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly...

Website: Google AdWords: beat the online brand sneaks

Overview: This seminar looks at the latest developments in unauthorised use of trade marks in Internet keywords and AdWords. It provides an outline of the main techniques used, an update on the recent guidance handed down by the European Court of Justice, and pra...

Website: PPC Panel: Managing the Search & Content Networks Better

Overview: Two elements native to successful digital campaigns are speed and real-time metrics. These are the essence of search engine marketing. Pay per click (PPC) campaigns can be deployed in a matter of minutes, but the process for management and i...

Website: Why? – Best Practices in Targeting, Testing, Measuring + Analyzing

Overview: A successful campaign that can actually be proven to impact revenue and profits for your client invariably means an increased investment in your offerings – often at the expense of others.

Position your agency to continually re...

Facebook published a Conversion Tracking Tutorial to explain how to create conversion tracking tags for activity on your website resulting from clicks and views of Facebook ads.

Generating tracking tags is fairly easy and the interface lets you associate a Tag Name, a Category (to distinguish between sales, registra...

The Microsoft and Yahoo search deal, now being referred to as the ‘search alliance’ appears to finally be underway. In recent months, speculation has been focused on the regulatory approval required for the deal to move forward. With the recent regulatory approval, all attention is now focused on the integration...

In a move to capitalize on the massive growth of the online video market, Google launched Promoted Videos, an auction based video ad platform. The video ads are displayed in the YouTube search results, the YouTube homepage, video watch pages and recently across the AdSense network. As of yesterday, advertisers can p...