Overview: Learn how tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads;
How the data in Search Funnels can take you a step further and tell you which ads and keywords are assisting your conversions;
How Conversion Optimizer can use your conversion tracking data and cost-per-acquisition goals to help you focus your spend on the clicks most likely to convert.

Ticket Information: Register on website

Venue: Webinar at 9am PST / 11am CDT / 12pm EDT

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The Ad Planner Top 1000 list is updated monthly, and includes many websites that aren’t in the Google Content Network.

Traffic information like the number of unique visitors and page views can be very useful for display ad branding campaigns looking to target only the largest websites, but performance statistics aren’t taken into account and well performing websites could be excluded by this filter. Another possible drawback is that the number of impression you serve may decrease, but your ads will run only on well-known websites.

Google Content Network placements found through Ad Planner can now be organized in lists and easily exported into AdWords, to make building media plans of managed placements easier.

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This new AdWords targeting option add a new degree of control in PPC strategies: The broad match modifier can bring more impressions than phrase match keywords, but less traffic than broad match, while offering control over keyword close variants like singular/plural forms, abbreviations, acronyms and stemmings.

By putting a plus symbol (+) in front of one or more words in a broad match keyword, you can implement the modifier, including close variants and excluding synonyms and related searches. The Inside AdWords graphic below shows the differences in reach of keyword match types (broad, modified broad, phrase, exact).

Depending on the specific words you modify, you can influence the reach your keywords will have, and then adjust your bids accordingly to achieve your campaign’s target ROI.

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Overview: Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines!

PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.

Ticket Information: $995 early bird rate

Venue: Los Angeles, CA, US

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3. Email Marketing Conference 2009

   By Bobby Ghadami - 8 Oct 09 - Events

Overview: This seminar looks at the latest developments in unauthorised use of trade marks in Internet keywords and AdWords. It provides an outline of the main techniques used, an update on the recent guidance handed down by the European Court of Justice, and practical tips for protecting your brand online.

Ticket Information: See website

Venue: Edwin Coe LLP, Lincoln’s Inn, London, WC2A 3TH, United Kingdom

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