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PPC - 16 articles found

Massive Click Fraud Operation Exposed

By , Friday, October 9th, 2009

Click Fraud is the largest concern for both search engines and advertisers when it comes to PPC advertising. This is because it represents the largest threat to the system as a whole and because it is fairly safe to say that as long as there are paid clicks, there will be click fraud. The only thing that can be real...

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Yahoo Spruces Up its Search Marketing

By , Thursday, October 8th, 2009

Despite the fact that Yahoo has lost search market share for the many consecutive months as well as the fact that Microsoft will supposedly be taking over its search operations, it has announced some major upgrades and additions to its search marketing business. The list includes an offline desktop management tool, ...

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AdWords introduces View-Through Conversion Tracking

By , Monday, October 5th, 2009

Google AdWords announced View-through conversion reporting, a new tracking feature that measures not clicked on conversions for display advertising campaigns on the Google Content Network.

AdWords Conversion Tracking lets you activate the optional View-through conversion reporting column on the Campaigns tab, showin...

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Bing Sheds Light on Cyber Scams

By , Thursday, October 1st, 2009

Microsoft began a new campaign against cyber cons on Tuesday by displaying scam warnings within various Bing search results. In partnership with the Federal Trade Commission (FTC), Postal Inspection Service, and Western Union, Microsoft looks to warn and educate users searching for things like foreclosure rescue, lo...

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On a Tight PPC Budget? Get Help from Your MAIT

By , Friday, September 11th, 2009

Anyone currently managing PPC accounts knows that there is always pressure to stay within budget and optimally allocate this budget. The relatively new Microsoft Ad Intelligence Tool (MAIT) helps do just that. Embedded within Excel, the tool has the ability to draw monetization data from adCenter and spit it out for...

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Bing Cashback: The Shopping Engine

By , Wednesday, September 2nd, 2009

One aspect of Microsoft’s Bing that has been a particularly bright light in its successful launch is Bing Cashback. Increasingly price conscious and search savvy consumers as well as their recession tightened belts have made Bing Cashback a welcome addition to the search world. It seems in general, that Bing had p...

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