PPC - 16 articles found

Click Fraud is the largest concern for both search engines and advertisers when it comes to PPC advertising. This is because it represents the largest threat to the system as a whole and because it is fairly safe to say that as long as there are paid clicks, there will be click fraud. The only thing that can be real...

Despite the fact that Yahoo has lost search market share for the many consecutive months as well as the fact that Microsoft will supposedly be taking over its search operations, it has announced some major upgrades and additions to its search marketing business. The list includes an offline desktop management tool, ...

Google AdWords announced View-through conversion reporting, a new tracking feature that measures not clicked on conversions for display advertising campaigns on the Google Content Network.

AdWords Conversion Tracking lets you activate the optional View-through conversion reporting column on the Campaigns tab, showin...

Microsoft began a new campaign against cyber cons on Tuesday by displaying scam warnings within various Bing search results. In partnership with the Federal Trade Commission (FTC), Postal Inspection Service, and Western Union, Microsoft looks to warn and educate users searching for things like foreclosure rescue, lo...

Anyone currently managing PPC accounts knows that there is always pressure to stay within budget and optimally allocate this budget. The relatively new Microsoft Ad Intelligence Tool (MAIT) helps do just that. Embedded within Excel, the tool has the ability to draw monetization data from adCenter and spit it out for...

One aspect of Microsoft’s Bing that has been a particularly bright light in its successful launch is Bing Cashback. Increasingly price conscious and search savvy consumers as well as their recession tightened belts have made Bing Cashback a welcome addition to the search world. It seems in general, that Bing had p...