Ad Tech London: Change the Name, Call it Ad Sales!
There is one thing I do not like about very touristic places: this one restaurant street where you have waiters outside trying to push you inside. They are annoying, uninteresting and you do not want to go to any of these restaurants. That is the feeling I had at Ad Tech here in London. Lots of sales people, but just a few things about technology and innovation. Ad Tech is presented as “the event for digital marketing”: where was Facebook or LinkedIn (they have offices in London)? Why not inviting people specialized on Twitter and offering advertising solution for it (Tweetmeme or even TweetDeck)? Or why notcreate a section for start ups to present what they have to offer?
Even the size of the event was a bit disappointing. I know this is recession time, but London is the digital capital of Europe, so it should not be hard to have more people there. At the end I realized this kind of event is good for three kinds of people:
- People having a small business and eager to know more about digital marketing.
- People working on the digital marketing industry and willing to meet new people or old connections (let’s face it, the digital industry is a small world after all).
- People crazy about hotties placed to catch eyeballs, freebies, chit chat with sales people and stupid things to attract the attention (the number one thing is the zeppelin of Rackspace).
This whole thing made me realize the problem of events in London: lots of free events are disappointing but events that look exciting are ridiculously expensive: a two-day pass for conferences organized at Ad Tech –which look a thousand times more interesting than the free exhibition- was £825. I guess you have what you pay for.
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