Emerging Media with a Focus on Mobile
Website: Emerging Media: 100% more fun and 200% more billable with a Focus on Mobile
Overview: Learn what’s emerging, how agencies can capitalize, who needs to be on the bus, how to price and success stories that are already out there. It’s sure to get your creative juices flowing. We’ll specifically cover the following emerging platforms:
Mobile Campaigns (Types of Campaigns, Uses by Industry, Ongoing vs. Short-Term)
Mobile in Practice (QR codes, iPhone Apps, Droid Apps, 4G, Mobile augmented reality)
Augmented Reality (How It Works, Mobile Applications, Best Uses & Examples)
Hypertargeting (Retargeting, Behavioral Targeting, Social advertising)
Next-Generation Display (Rich Ads in Search, Rich Media Ads, Mashups)
Emerging Trends+Technologies (Location-Based Social Media, Google Wave, Google Side Wiki, Social Email)
Pricing & Packaging: How to effectively convey the value of emerging media to clients and sell it
Integration: Exercise and discussion on how to apply emerging tactics to an overarching campaign
Ticket Information: $599 / person through April 16th.
Venue: Andaz Hotel, 600 F Street, San Diego, CA 92101, US
Start date: 14 June, 2010
End date: 15 June, 2010
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