I-COM Global Summit 2010
Website: I-COM Global Summit On Online Media Measurement
Overview: By March 10, 2010, the opening day of the 3rd Global Summit On Online Media Measurement, some leading markets will spend more than 20% of their total ad budget on digital advertising. However, that growth is challenged by the audience fragmentation from 10 digital media platforms (web, mobile, iptv, etc.), the increasing number of ad formats, metrics and measurement approaches. Coupled with a difficult economy, discovering the “True Picture” of what happens with advertiser investment is now more important than ever. I-COM announces today from the IAB Europe Interact Conference in Brussels, that the 3rd I-COM Global Summit will be held March 10-13th, 2010 in Lisbon, Portugal and will help set a path towards “True Picture” while updating participants on the worldwide progress made on existing measurement initiatives. Topics to be covered at the event will include keynotes on the future vision and integration of online measurement, The True Value of Search, Multi-Channel Attribution Management, Three Screen Measurement, Cross-Channel Insights / Measurement Mashups and Social Media Measurement to name a few.
Ticket Information: See website
Venue: Lisbon, Portugal
Start date: 10 March, 2010
End date: 13 March, 2010
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