IAB: Engage for Social Media
Website: Engage for Social Media
Overview: Who would have thought, back in the olden days of broadcast advertising, that we would be able to establish a one-to-one dialogue with consumers, invite instant feedback and even get them directly involved in brand promotion? This is a broad, diverse and ever-expanding space, and part of our role at the IAB is to show you how to do it, what works, what doesn’t, and what are those tools that will achieve longevity, becoming a mainstay of modern marketing? From quirky widgets to useful applications, online communities and online PR to inspirational display campaigns and the use of mobile technology, this event has it all.
Ticket Information: £170 (members), £200 (non-members), Free (advertisers)
Venue: CBI Conference Centre, Centre Point Tower, 103 New Oxford Street, London.
Start date: 26 October, 2009
End date: 26 October, 2009
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