IAB Forum: Mobile
Website: IAB Forum
Overview: With the expenditure on mobile advertising experiencing a 99.2% year on year growth, and a third of consumers now using mobile media every month there’s no question that brands need to be involved with mobile. The medium’s exceptional targeting, immediacy and return on investment has meant that more and more advertisers are taking advantage of the growing world of mobile. The IAB Mobile forum will give you practical, hands-on advice on how to establish your brand in the mobile environment – how to set up your mobile strategy, how to make the most of the different aspects of it and importantly, how to measure success. If you are a brand considering using mobile, or a brand already involved in mobile advertising who wants to learn how to do it right, don’t miss this event!
Ticket Information: £55+VAT (member), £95+VAT (non-member), Free (advertiser)
Venue: IAB Offices, 14 Macklin Street, London
Start date: 26 August, 2009
End date: 26 August, 2009
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