Mobile Visionary Roundtable: Mobile and Youth Culture in China

Website: Mobile Visionary Roundtable: Mobile and Youth Culture in China

Overview: The Illinois Technology Association (ITA) welcomes virtual guest speaker Kevin Lee presenting on Mobile and Youth Culture in China. Mr. Lee, who lives in Beijing, is an advertising and media brand manager in charge of the new media division for the largest English language entertainment magazine in China and studies. With China’s 500 million people under the age of 30, there’s an enormous opportunity for foreign brands and marketers who can execute well. Individuality in China has evolved in a substantive way and brands that can relate using today’s mobile technology will have a competitive advantage. Mobile is clearly a disruptive technology and affects nearly every industry. Roundtable presenters will address major global factors impacting the mobile industry and highlight success stories. Following the insightful mobile industry presentation, participants will split into themed mobile “20/20? breakout sessions, where they will enjoy networking opportunities and share best practices in mobile marketing, technology and application development.

Ticket Information: See website

Venue:ITA TechNexus, Conference Room A/B, 200 S. Wacker Drive, 15th Floor, Chicago, IL 60606

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