Online PR

Website: Online PR

Overview: The digital revolution is transforming the role of PR in B2B marketing – long labeled by cynics as the ‘fluffy’ and immeasurable part of the marketing mix. Online PR techniques are fast becoming a critical technique.

In this new world of ‘PR 2.0′, those involved in the industry know that, by using even the most rudimentary of web analytics tools, it should be possible to track the success – or otherwise – of a digital campaign – certainly more than has ever been possible with traditional offline media. What’s more, although stories still jostle for coverage and the prime position online, there are infinite possibilities on the worldwide web – and there’s enough space for everyone to join the party.

At this seminar, our speakers will look at how online PR has dramatically changed the way in which PR is strategically placed within the marketing mix and how to leverage the most from your business’s PR budget.

Ticket Information: Early Bird Price: £180+VAT per person (save 20%, normal price: £225+VAT per person), Premium member price: £155+VAT

Venue: The Brewery, London, EC1, United Kingdom

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