Webinar: Buying Digital Media, From Ad Networks to Publisher Direct
Website: Buying Digital Media, From Ad Networks to Publisher Direct
Overview: Ask any offline media buyer who specializes in planning for print, broadcast and outdoor to create an online media plan, and you’ll soon find that digital is just different. From ad units to sizes, from tools necessary for media planning to negotiating value add opportunities, the world of digital media buying and planning is another animal that requires a similar skill set with slightly modified rules. As new opportunities surface and platforms for publishing and ad sales evolve continuously, digital media planners are faced with many challenges beyond just day-to-day client service and campaign execution.
Ticket Information: $39/person
Venue: Webinar, 1pm PST / 2pm MST / 3pm CST / 4pm EST
Start date: 17 November, 2010
End date: 17 November, 2010
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