Who? What? How? Why? – Best Practices in Targeting, Testing, Measuring + Analyzing
Website: Why? – Best Practices in Targeting, Testing, Measuring + Analyzing
Overview: A successful campaign that can actually be proven to impact revenue and profits for your client invariably means an increased investment in your offerings – often at the expense of others.
Position your agency to continually receive more of the budget by continually testing and refining campaigns for your clients. We’ll show you how to do just that through real-world best practices. You’ll learn:
The Tools: Options in analytics software and tools including pros and cons of each, plus how to pull the right information from disparate sources
NUM8ERS: Translation of the most popular analytics measurements and what they really mean with regard to campaign success, including combination of specific metrics to unveil key insights
Site Architecture: Best practices in site architecture and usability
Personas: Benefits of using personas including an exercise to create a few personas for your clients
Site Testing: Online A/B split testing and multivariate testing techniques and recommended tools
Dashboards: How to create a compelling “dashboard” for your clients at minimal expense
Long Term Analytics Engagements: Go beyond monthly reports to demonstrate simple steps that move visitor conversions from good to great
Pricing & Packaging: How to effectively convey the value of analytics to clients and sell it (success stories included)
Ticket Information: $599 / person through April 16th.
Venue: Andaz Hotel, 600 F Street, San Diego, CA 92101, US
Start date: 14 June, 2010
End date: 15 June, 2010
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