Image Ads in Google Image Search
Google Image Search implemented infinite scrolling and other features inspired from Bing that improve user experience and prepare the ground for a new ad format: Image Search Ads.
The Official Google Blog doesn’t mention Bing obviously, but describes instant scrolling (Google will load 1000 results organized in “pages”, but you can click to get more at the bottom of the list) and the other key element of Google Images new design: a dense tiled layout that is the result of removing the text that described each image (size, weight, URL) in the old design.
To be able to read information about the image, you just have to hover the mouse cursor over the image and a larger preview with the image description will swiftly appear.
If you like an image but it’s not 100% what you are looking for, clicking on “Similar” will open a new image search page that will show results that Google’s algorithm classified as similar to the one you selected. This is one of the best executed and most useful features of Image Search.
Clicking on an image takes to a landing page that shows the image in a frame on top of the page hosting it, which is shown as a background. From a usability standpoint the interface is better than the old one that used to show a small thumbnail on a frame at the top of the browser window.
Display Ad Builder Tool for Image Search Ads
A cool demo of the Display Ad Builder Tool shows how to create Image Search Ads. You just need to choose a template, customize your ad with a headline, description and click text, load an image (process not shown in the demo), indicate the destination URL and Google will create different display network ad formats for you.
As you can see in the image above, the ad text in the demo is sometimes shown only partially because of the different ad sizes, but this issue doesn’t occur in the actual Display Ad Builder Tool.
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