Press release spam gets to Google Ad News
Google Ad News is a website powered by Google News focused on news about the advertising and marketing industry.
Depending on your interests, Google Ad News could be a useful, time-saving resource to keep up to date on various fields of advertising like search, display, mobile, tv, radio, print, direct marketing.
Top Advertising News are featured as default selection on the Ad News feed column, but all main offline and online marketing channels are covered and have a dedicated section with a feed you can subscribe to.
Feeds from the Official Google Blog, the Inside AdWords Blog and Google Ad Innovations provide a convenient way to access news broadcast directly by Google.
A couple of issues Google Ad News needs to fix
If you are using Internet Explorer 8, Google Ad News won’t look very nice on your browser. Is it a “subtle” hint to transfer to Chrome?
A potentially more serious problem resides in the algorithm vulnerability to spam. Google News inability to detect keyword stuffing in press releases can lead to some funny results appearing in the news feed.
This problem could be limited to press releases issued by SEO or PR companies, who incidentally are the ones more likely to use press releases as a link building tool, but shows that the algorithm needs refinement in order to select and present relevant news like a human editor would.
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