An Apple will teach you the difference between Google and Bing
Apple Tablet, iSlate: There’s a lot of talk about it these days, building the hype around the new revolutionary Apple computer that rumors say could be launched in… well, nobody knows when exactly yet.
Speculations about the new device are driving Apple’s stock price higher and even the Financial Times blog is linking the rumor of Apple renting a stage for a big event in January with a major new product announcement.
Searching for “Apple” on Bing and Google Search brings interesting results. While Google.com shows the word tablet in its News box, there’s no mention of tablets in Bing.
All results on Google Search are informative pages from Apple’s official website, Wikipedia, geek news site Slashdot and Apple (United Kingdom), the UK region page of windows7xp.com.
It seems you don’t need to be extraordinarily creative to achieve a top 10 ranking in Google for “Apple”: Choose a domain name you like (don’t worry about keywords in your domain name because Google is clever enough to understand that Windows 7 and XP can run on Macs), clone Apple’s website and don’t even bother about backlinks, you don’t need them!
Bing shows Apple’s entity card as its first result, with useful information like Apple’s customer service telephone number and a site search box in case sitelinks can’t take you to the page you need.
There’s no mention of the tablet on Bing, unless you click on the small News link at the top of the page, because other related searches, like “Apple Monitor”, are more popular according to Bing.
Google Trends shows a different picture: Do you believe Google or Microsoft?
Who is telling the truth about Apple?
Google Search delivers fresh information on its News box, but in this case it seems more vulnerable to spam.
Bing’s algorithm gives more weight to keywords in domain names, but seems slower in reflecting changes in volume search, not contributing to the hype about Apple’s new computer (and Apple’s stock price rise).
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