Bing to Incorporate Twitter Feed Into Search Results
Update: Microsoft has officially announced a deal with Twitter AND Facebook, allowing Bing to index and display status updates from both services in its search results. Danny Sullivan has a closer look at the added features and the potential future of Bing search (social search). Google also announced a deal with Twitter, moments after Microsoft.
Original: Sources are buzzing about a potential deal between Twitter and Microsoft to integrate Twitter’s micro-blogging feed into Bing’s search results. The deal is supposedly non-exclusive and Google is believed to be in talks with Twitter as well. The data-mining deal would see the micro blogging service’s full feed placed into the search results of Bing, adding a real-time dimension.
The deal is apparently still being worked on by engineers and executives in both camps but could be announced as early as today. Qi Lu, the head of Microsoft’s online services division, is being interviewed at the Web 2.0 Summit conference in San Francisco at 11:30 am PDT. This places him right after Yahoo CEO Carol Bartz. However, Carl Bartz was unable to attend due to illness, making Lu the main event of the conference. In other words, it is an excellent opportunity for Microsoft to make a big announcement and create a buzz.
But sources say the deal is not sealed and could possibly hit a snag. The likelihood of that is slim though and many expect Microsoft to be the first to reach an agreement with Twitter. The deal(s) would see the payment of several million dollars to Twitter as well as some form of revenue sharing proposals that would give Twitter a piece of the revenue made from search results. Sources close to the situation stressed that the deals, “are nonexclusive, especially because Twitter’s management is keen to remain independent and also nonpartisan in the growing search battle between Google (GOOG) and Microsoft (MSFT).”
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