Facebook Developer Garage: Content and Engagement Are Kings Forever
Another month, another Facebook Developer Garage in London, this time dedicated to the platform changes. Joshua March and Iskandar Najmuddin presented all the different elements that have changed on Facebook: Newsfeed/Livefeed; notifications modifications; policy changes; profile boxes gone, etc. What really struck me is that despite all the changes that can really be annoying for people depending on the Facebook ecosystem (e.g. application developers), you realize that the fundamentals are still there: content and engagement.
Of course developers and people working with them can feel Facebook has deprived them with tools they used before and blurred things, but there is a trade off: developers will get email addresses, bookmark button for their apps but above all a more conciliatory Facebook. Honestly Facebook, to say the least, has not been very nice with developers by changing stuff overnight without any warning or information. But this is over, as the company has released a developer roadmap for the future developments on the platform, which will increase the visibility of everyone working around FB.
The other interesting fact that I noticed during the evening was the pursuit of the pervasive strategy of Facebook: they are increasingly invading the web. From Facebook Connect to the idea of an open graph API that will allow any page on the web to get the feature of a Facebook fan page, they are becoming the entry and exit door of internet users. More and more you will stay on Facebook because from there you will be able to do anything, as Cameron Church showed us with his live streaming performance. And wherever you go Facebook will be with you. Moreover, this is the way for the company to ensure its future and become an indispensable player. If the ultimate goal of Google is to organize all the information on earth, I feel the Facebook’s one is to organize all the humans on earth.
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