Google Place Pages vs. Facebook Pages
Earlier today I was reading a Local SEO Guide article on small businesses that prefer creating a Facebook Page instead of (or before) a Google Place Page.
The advantage of a Facebook Page vs. a Place Page is clear: You can promote your products or services on a platform with a large user base that facilitates conversations and content sharing.
Google Maps Place Pages on the other hand will rank better on Google (surprise, surprise), especially when local searches are involved. Moreover, if you are a small business owner you might find out that your Place Page is already there, populated with content Google scraped from other websites, waiting just for you to claim it.
The lack of social interaction between business owners and customers is what conveys a “dead” feeling in Place Pages (using Andrew Shotland’s words), but the introduction of the ability to reply to reviews could make Place Pages more lively.
Google Lat Long Blog announced today that business owners can now publicly respond to reviews that appear on Place Pages taken from a variety of websites.
Apart from being a powerful online reputation management tool for business owners, reviews can now sparkle conversations and work as a customer support resource that will make Google Place Pages more social and useful.
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