Social Media and 2010
As the end of the year is approaching, this is the time for predictions. I know predictions are usually a reflection of the fears of the present, so here are my fears (well not really):
All the websites will be social
Whatever kind of content you may have on your website, people will expect it to be easy to share. And they will be surprised if they do not find you on their favourite platform.
Your search will be social
The initiatives launched by Bing and Google are just the first skirmishes of a war to come. Search engines have to integrate information coming from Twitter, Facebook and whatever platform will emerge in the future. So do not be surprise to see lots of innovation for next year.
- Facebook will reach more than 600M members
With more than 300 million users now, I will not be surprised if they reached this level. I know, this is doubling their user base. But think about it: if Facebook Connect becomes ubiquitous and the open graph API is released, how will you be able to do things on the internet without a FB account?
- Google Wave going to take off
This was one of the biggest buzz of the year and many people have been disappointed by it, complaining it was too noisy. Fair enough, but do not burry the product yet. Google has proved its capacity to improve products (look at Gmail), so expect them to work around the clock next year, taking users feedback, and making the service better.
- Foursquare going to explode
This location base game is the latest darling of the tech community. Only available in 53 cities at the moment, expect the number of users to grow with number of places. It is fun, addictive and already has some kind of business model. Recipe for success?
- Even more geolocalisation and geotargeting
As smart phones are increasingly common, expect more services to jump on this. I would not be surprised if Facebook does it.
- Android will dent Apple iPhone advantage
By adopting the approach Microsoft had with PCs (no exclusivity on the Operating System), Google is sure to reach more users with Android than Apple with the iPhone. Even if the iPhone app store has a huge lead over its competitors, be sure it is not going to last.
- Local business owners will prefer to have a Facebook fan page than a website
When you are not tech savvy, why bothering creating a website when a Facebook fan page can make the trick? This reasoning will generalize.
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