Social Media and Events Sponsorship: the Power of Drinks
Sponsorship is one of the most powerful branding methods as you associate a brand with a particular event that enables your company both to increase brand awareness but above all to get a good connotation for your potential customers. One of the downside of this was the financial barer as it was it might have been hard for businesses to identify an event they could afford. But this belongs to the past.
Social media have given a new meaning and effectiveness to the word community as people can easily find other users with similar interest,so for you as a business it makes it a lot easier to find communities of potential customers you would like to reach. One of the most useful websites for this is Meetup as it enables people to gather regarding similar interests.So if you are a camera producer company, you can sponsor a photography event by offering free drinks, or you could even go there and offer them to test your product or invite them to be the first participants of a competition you may organize. And the beauty of it is that these people, as they are passionate about the topic, are likely to be influencers in the field talk about it on their blog, Twitter, Facebook, etc. All this will create lasting content and links pointing towards your website and products.
If you are a bar owner, you can even contact people organizing events through social media, such as a Tweetup (a meet up organized through Twitter). Let’s say you have a column on your Twitter client with keywords such as tweet up or the name of your borough. You will spot a person organizing Tweet up around you, which gives you the opportunity to suggest your bar as a venue. You can also find Tweetups with websites such as Twtvite that gathers information on this kind of events.
To make sure the tweet up you host is a success offer a free drink, maybe a raffle: you can bet more people will come and mention the name of your bar in their tweets. Of course, everything is more powerful if you already have a social media presence, but as you may have stumbled upon on my post about it, I am sure this is already the case. 
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