Yahoo! expands Social Gaming with Zynga
Facebook won’t be happy to learn about the new partnership between Yahoo! and social gaming giant Zynga.
After signing a new five year deal with Facebook, Zynga is expanding the distribution of casual browser games like Farmville, Mafia Wars and Treasure Island on Yahoo!: Users will be able to share statuses and updates on Yahoo! Mail and Messenger and play on different websites using their Yahoo! ID.
Zynga lost an important virality channel when Facebook turned off third party access to notifications. The introduction of Facebook Credits is a bigger issue for app developers, who have to give Facebook a 30% cut of their profits, but Facebook seems willing to keep the promise of marketing the new virtual currency system to benefit users and developers, at least the official Facebook Credits Page looks like a positive effort in helping small apps getting noticed.
Zynga games are coming to Windows Live Messenger too, and a Zynga Live social gaming platform is in the works. Let the virtual farmer gold rush begin!
Image source credit: Andrew Stawarz on Flickr
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