adCenter - 4 articles found

The Microsoft and Yahoo search deal, now being referred to as the ‘search alliance’ appears to finally be underway. In recent months, speculation has been focused on the regulatory approval required for the deal to move forward. With the recent regulatory approval, all attention is now focused on the integration...

Website: IABUK: Digital Foundation Certificate

Overview: It is now essential for all marketers and agency staff to have the knowledge, skills and confidence to make the most of the opportunities offered by digital marketing. Run over three days, the Digital Foundation course will provide you with a comprehensive dig...

Microsoft adCenter has added a nice little feature to its web UI, the Ad Preview Tool. It has been available on Google AdWords for a while but it’s nice to have it in adCenter now as well. The tool allows you to check exactly where your ads appear for various keywords and how they look in Bing without adding any i...

Anyone currently managing PPC accounts knows that there is always pressure to stay within budget and optimally allocate this budget. The relatively new Microsoft Ad Intelligence Tool (MAIT) helps do just that. Embedded within Excel, the tool has the ability to draw monetization data from adCenter and spit it out for...