Overview: As most agencies are fully aware, social media affords tremendous opportunities to connect with loyal audiences. However, several social media sites provide paid advertising programs for the purposes of building an audience. From generating site traffic and awareness to increasing your clients’ followers on specific social media venues, social advertising gives agencies yet another opportunity to promote client brands and campaigns.

Learn more about the best ways to utilize social advertising opportunities including paid ads on Facebook, LinkedIn, StumbleUpon, Yelp and other popular sites.

Ticket Information: $39 / person

Venue: Webinar, 1pm PDT / 2pm MDT / 3pm CDT / 4pm EDT

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Agreed.  It is simply brilliant. What it does for me is show the importance and endless opportunities of multi-channelled, well synergized ad campaigns. Not to mention the massive viral impact. This integrated approach saw 200 accomplices convince over 1000 unsuspecting Italian football fans to attend a fake opera and poetry event on the night of the AC Milan vs Real Madrid match. The event was also televised on SkySport. It turned out to be a private viewing of the match, but its delivery saw a shift in mood from guys on the verge of revolt, to a feeling of sheer relief and joy, making Heineken an absolute legend. That alone is masterful execution of planning, guerrilla and TV marketing efforts. But what followed is the real genius of this approach.

To sum up the video, 1136 people were coaxed into this stunt, 1.5 million viewers saw them on SkySport and 10 million people heard about it on the news the next day. That’s already a huge amount of free publicity. But the real impact came on the web, with a staggering 5 million unique visitors to the website over the next 2 weeks and an inestimable amount of coverage on blogs, forums, and social networks. Since I have come across the video, I have seen it pop up in several places. A search for Heineken Viral on Twitter will demonstrate what I mean. With each blog comment, re-Tweet, or Facebook ‘like’, Heineken is getting some great free publicity. It will be interesting to see how many views the YouTube video will receive (currently 49,508), but I’m sure this chunk of advertising gold will continue to spread.

The bottom line is that it is one giant notch on the belt for JWT/Italy and another addition to a history of great Heineken ads. This campaign hit its target perfectly and highlighted the notion that men are losing the ability to relax and watch the game with friends.  With a clear respect for the ability of social media and the internet in general to gain mass exposure, it appears this campaign is actually the same as Heineken in one respect: ‘Made to Entertain’.

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Overview: If you or your clients sell online this is a can’t miss talk. There are no pie in the sky strategies or 6 month development projects discussed in this session – just straight up money making ecommerce tactics. You’ll discover simple tweaks you can make that will improve results from email, SEO, and PPC campaigns; ways to improve conversion by reducing friction and anxiety for shoppers; and how to better merchandise and lay out your pages to maximize your selling potential.

Ticket Information: See website

Venue: 535 Hornby Street, Vancouver

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   By Daniel Peiser - 11 Jan 10 - Events

Overview: The International Conference on Media, Advertising, Television, Broadband, Social Media, Mobile, Cable & Satellite, Publishing & Radio, Magazines, News Media, Motion Pictures and Marketing.

Ticket Information: See website

Venue: McGraw-Hill Building, 49th St. & 6th Ave., New York City

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3. Location Based Marketing Summit 2010

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Overview: By March 10, 2010, the opening day of the 3rd Global Summit On Online Media Measurement, some leading markets will spend more than 20% of their total ad budget on digital advertising. However, that growth is challenged by the audience fragmentation from 10 digital media platforms (web, mobile, iptv, etc.), the increasing number of ad formats, metrics and measurement approaches. Coupled with a difficult economy, discovering the “True Picture” of what happens with advertiser investment is now more important than ever. I-COM announces today from the IAB Europe Interact Conference in Brussels, that the 3rd I-COM Global Summit will be held March 10-13th, 2010 in Lisbon, Portugal and will help set a path towards “True Picture” while updating participants on the worldwide progress made on existing measurement initiatives. Topics to be covered at the event will include keynotes on the future vision and integration of online measurement, The True Value of Search, Multi-Channel Attribution Management, Three Screen Measurement, Cross-Channel Insights / Measurement Mashups and Social Media Measurement to name a few.

Ticket Information: See website

Venue: Lisbon, Portugal

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