Google Image Search implemented infinite scrolling and other features inspired from Bing that improve user experience and prepare the ground for a new ad format: Image Search Ads.
The Official Google Blog doesn’t mention Bing obviously, but describes instant scrolling (Google will load 1000 results organized in “p...
Google made Ad Sitelinks available to all AdWords campaigns. Previously only top performing ads could show two-line or one-line sitelinks and experience, according to Google, a 30% CTR increase.
To add Sitelinks to your campaign (Ad Sitelinks will be the same for all ads in your campaign) you need to select the “S...
Website: Inside AdWords: Free webinar on AdWords Conversion Products
Overview: Learn how tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads;
How the data in Search Funnels can take you a step further and tell you which ads and k...
Placement targeting for branding campaigns on the Google Content Network can take advantage of the new Ad Planner 1000 category filter to exclude any website not present in DoubleClick Ad Planner Top 1000 most visited sites on the web.
The Ad Planner Top 1000 list is updated monthly, and includes many websites that ...
Google’s official AdWords blog announced a new keyword targeting feature, the broad match modifier, currently only available to advertisers in UK and Canada as an open beta.
This new AdWords targeting option add a new degree of control in PPC strategies: The broad match modifier can bring more impressions than phr...
Website: Google AdWords: beat the online brand sneaks
Overview: This seminar looks at the latest developments in unauthorised use of trade marks in Internet keywords and AdWords. It provides an outline of the main techniques used, an update on the recent guidance handed down by the European Court of Justice, and pra...
This week Google launched its “Remarketing” product to all Adwords advertisers. The offering is available only within the Content Network, and does not involve any search retargeting. However, it does open the door to some interesting opportunities and combinations. Essentially, the ‘Remarketing’ tool allows...
Website: Google Ads
Overview: If you have a web presence, pay per click Google Advertising Campaigns can be just as important as organic search engine optimization in driving traffic and getting qualified leads to your website and business. PPC is a great way to supplement the traffic that your site isn’t getting ...
Website: IABUK: Digital Foundation Certificate
Overview: It is now essential for all marketers and agency staff to have the knowledge, skills and confidence to make the most of the opportunities offered by digital marketing. Run over three days, the Digital Foundation course will provide you with a comprehensive dig...
In a move to capitalize on the massive growth of the online video market, Google launched Promoted Videos, an auction based video ad platform. The video ads are displayed in the YouTube search results, the YouTube homepage, video watch pages and recently across the AdSense network. As of yesterday, advertisers can p...
