Overview: Learn what’s emerging, how agencies can capitalize, who needs to be on the bus, how to price and success stories that are already out there. It’s sure to get your creative juices flowing. We’ll specifically cover the following emerging platforms:

Mobile Campaigns (Types of Campaigns, Uses by Industry, Ongoing vs. Short-Term)

Mobile in Practice (QR codes, iPhone Apps, Droid Apps, 4G, Mobile augmented reality)

Augmented Reality (How It Works, Mobile Applications, Best Uses & Examples)

Hypertargeting (Retargeting, Behavioral Targeting, Social advertising)

Next-Generation Display (Rich Ads in Search, Rich Media Ads, Mashups)

Emerging Trends+Technologies (Location-Based Social Media, Google Wave, Google Side Wiki, Social Email)

Pricing & Packaging: How to effectively convey the value of emerging media to clients and sell it

Integration: Exercise and discussion on how to apply emerging tactics to an overarching campaign

Ticket Information: $599 / person through April 16th.

Venue: Andaz Hotel, 600 F Street, San Diego, CA 92101, US

Related posts:

1. Mobile Localization: One Use that Is Really Use...

   By Guillaume Foutry - 15 Sep 09 - Mobile

2. Mobile Broadband World 2010

   By Daniel Peiser - 5 Jul 10 - Events

3. Augmented Reality Is Taking over the World… Wel...

   By Guillaume Foutry - 4 Sep 09 - Social Media

Overview: Augmented Reality Event (ARE) is the first global event dedicated to advancing the business of augmented reality. The activities will be kicked off by a highly anticipated keynote from the “augmented reality prophet,” world-renowned author, futurist, editor and critic, Bruce Sterling. Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, health care, government, tourism, and many more, will gather to focus on evolving the much hyped technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks.

Ticket Information: $295 – $395

Related posts:

1. Augmented Reality Is Taking over the World… Wel...

   By Guillaume Foutry - 4 Sep 09 - Social Media

2. Oldham Wired City Reconnected Event

   By Daniel Peiser - 11 Jan 10 - Events

3. Emerging Media with a Focus on Mobile

   By Daniel Peiser - 30 Mar 10 - Mobile

So what does that mean for iPhone apps and more generally for mobile marketing? Just the beginning of a new age of how people use their mobile phones and advertisers can reach them. One of the examples of augmented reality is, Acrossair, the nearest tube application. You launch the application and put your phone in front of you. Thanks to the compass and camera in the smart phone, the application literally points (with arrows) where the tube stations are. Have a look at it.

Now the new application for Yelp, a community places review website, does the same thing but for restaurants, bars and other places. So better for your business to be listed on the website and having a good review. And as the feature of augmented reality is going to spread in the smart phone universe, and for sure not only on the iPhone, you should prepare your business for it.

But what are the possibilities? Combined with GPS function, the location based applications or programs would incorporate this feature in the coming years. Then you can imagine using it for image recognition to provide customers with more information on anything related to your company (mainly products and services). Moreover, you could even have a bigger impact on the way people look at things: the Layar application is like basically providing people with a new pair of eyes loaded with information on their environment. Scary or not, we are not that far away from the scanning advertisement system of Minority Report.

If you want more information on augmented reality, you can have a look at gamesalfresco.com and GigantiCo (recommendations of @chrisgrayson)

Related posts:

1. Augmented Reality Event

   By Daniel Peiser - 28 Jan 10 - Events

2. Why You Should Have an iPhone App for Your Busi...

   By Guillaume Foutry - 12 Oct 09 - Technology

3. Make Your Day more Productive with iPhone Apps

   By Guillaume Foutry - 18 Sep 09 - Social Media