Website: Lift
Overview: Lift: The B2B Social Commerce Summit is a “must attend” event for marketing executives, senior management and business owners looking to apply real-world social tactics that drive sales lift to their business. Co-hosted by Wharton Interactive, OfficeArrow and Social Strategy1, and bringin...
Website: Social Convergence & The Enterprise
Overview: Leading brands are engaging customers, employees, and recruiting through social media and networking channels. Whether it’s JetBlue responding to a traveler’s concern as she tweets from the airplane or Deloitte strengthening ties with alumni through social ...
Website: Online PR
Overview: The digital revolution is transforming the role of PR in B2B marketing – long labeled by cynics as the ‘fluffy’ and immeasurable part of the marketing mix. Online PR techniques are fast becoming a critical technique.
In this new world of ‘PR 2.0′, those involved in the industry know that...
Website: BIG Conference
Overview: The annual BIG Conference is unique because it is totally focused on business research and marketing issues. It enables those who share an interest in Business-to-Business research, both buyers and suppliers, to meet like-minded colleagues. The conference is intended for senior exec...
