Overview: Lift: The B2B Social Commerce Summit is a “must attend” event for marketing executives, senior management and business owners looking to apply real-world social tactics that drive sales lift to their business. Co-hosted by Wharton Interactive, OfficeArrow and Social Strategy1, and bringing together the brightest minds in the B2B space, this 2nd annual 1-day information-packed all-inclusive event delivers educational workshops on how to grow your business using simple social commerce ideas, how to quickly generate quality leads, and how to translate social data into measurable conversions.

Ticket Information: $199

Venue: Loews Hotel, 1065 Peachtree Street, Atlanta, Georgia, 30309

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Overview: Leading brands are engaging customers, employees, and recruiting through social media and networking channels. Whether it’s JetBlue responding to a traveler’s concern as she tweets from the airplane or Deloitte strengthening ties with alumni through social networks; the silos of communications, marketing, customer service, and human resources are converging.

This conference will showcase case studies of how leading consumer and B2B brands are embracing social media and networking across the enterprise.

Ticket Information: $195.00

Venue: The Graduate Center of The City University of NY, 365 Fifth Avenue (at 34th Street), Conference Level C, New York, New York 10016 USA

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Overview: The digital revolution is transforming the role of PR in B2B marketing – long labeled by cynics as the ‘fluffy’ and immeasurable part of the marketing mix. Online PR techniques are fast becoming a critical technique.

In this new world of ‘PR 2.0′, those involved in the industry know that, by using even the most rudimentary of web analytics tools, it should be possible to track the success – or otherwise – of a digital campaign – certainly more than has ever been possible with traditional offline media. What’s more, although stories still jostle for coverage and the prime position online, there are infinite possibilities on the worldwide web – and there’s enough space for everyone to join the party.

At this seminar, our speakers will look at how online PR has dramatically changed the way in which PR is strategically placed within the marketing mix and how to leverage the most from your business’s PR budget.

Ticket Information: Early Bird Price: £180+VAT per person (save 20%, normal price: £225+VAT per person), Premium member price: £155+VAT

Venue: The Brewery, London, EC1, United Kingdom

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Overview: The annual BIG Conference is unique because it is totally focused on business research and marketing issues. It enables those who share an interest in Business-to-Business research, both buyers and suppliers, to meet like-minded colleagues. The conference is intended for senior executives engaged in business marketing research, insight and consultancy as well as those in Business-to-Business marketing. This annual event provides the best environment to exchange experiences with peers in a stimulating, enjoyable and friendly atmosphere.

The conference was first organised in 1995 and has grown in stature ever since. It has a loyal following, with an ever-growing number of people who know they will enjoy themselves over two and a half days in a rural environment, and leave a great deal richer in terms of knowledge of what is going on in the industry and what is leading edge in terms of research thinking and practice.

The participative nature of the conference, with its interactive training workshops, ensures that delegates discuss, debate, share and exchange knowledge rather than just sit in a static environment.

The BIG Conference in May 2009 was deemed a great success, with over 100 delegates attending, and raising £770.00 for the MRBA at the Conference Dinner raffle.

Ticket Information: See website

Venue: Marriott St. Pierre Hotel and Country Club, St. Pierre Park, Chepstow NP16 6YA, UK

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