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Brand Building - 4 articles found

Achieving Maximum Value From Your Social Media Strategy

By Daniel Peiser , Wednesday, March 31st, 2010

Website: Achieving Maximum Value From Your Social Media Strategy

Overview: Learn which social media strategies have yielded proven results, how to build brand awareness, deal with negative PR, gain senior buy-in, measure and monitor your success and integrate your social media campaign with traditional marketing and...

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Brands, bands and social media savvy

By Daniel Peiser , Wednesday, March 31st, 2010

Website: Brands, bands and social media savvy

Overview: Brands, bands and social media savvy is about how brands and bands are joining forces to connect with consumers/audiences. It’s OK communicating online via regular websites, of course, but if using social media is about talking to and listening to people, it’s ...

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Social Media for Brand Building

By Daniel Peiser , Tuesday, January 12th, 2010

Website: Social Media for Brand Building

Overview: Whilst on the one hand social media opens up a whole new world of opportunities for engagement, they also present a new set of challenges: How do you manage and monetise them? How do you measure the benefits they bring? If you find yourself asking these questions th...

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IAB Digital Brand Building Course

By Daniel Peiser , Monday, January 11th, 2010

Website: IAB Digital Brand Building Course

Overview: Run over three days this course will give delegates a comprehensive guide to the key digital disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets.

Ticket Information:...

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