The top screen is a 16:9 format 3,5 inch Sharp parallax barrier display, the touchscreen below will keep the traditional 4:3 format. A convenient slider will allow players to gradually move from 2D to 3D graphics and choose the preferred 3D depth; another control will let you change the camera angle.

3D Games demoed at E3 look impressive. The GPU powering Nintendo 3DS, DMP Pica200 (not an Nvidia Tegra processor), will provide better graphics than the Wii.

3D movie playback features haven’t been shown at E3, but the two rear facing cameras open a revolutionary scenario in which 3D photos and video clips could be published and shared with a Wi-Fi connected 3DS.

A new business model for a Nintendo e-reader

Nintendo’s President Satoru Iwata announced that the 3DS will connect automatically to Wi-Fi hotspots and download content, like magazines and newspaper articles.

According to Nintendo executives, the iPhone as a gaming platform is taken seriously and this e-reader feature could threaten a wide range of devices like Amazon Kindle and Apple iPad, however the Nintendo 3DS screen doesn’t seem an ideal solution for reading newspapers and eBooks.

What could make a difference is the business model: Nintendo 3DS could be used as a platform to deliver free content to users and serve immersive and interactive localized ads, in form of 3D clips and mini-games. Will Nintendo monetize this opportunity?

Related posts:

1. Nintendo 3DS promises 3D without glasses

   By Daniel Peiser - 25 Mar 10 - Technology

2. Sony and Google vs. Kindle in Ebook Wars

   By Daniel Peiser - 8 Sep 09 - Technology

3. Xbox Project Natal: The Future of Online Gaming

   By Richard Bramer - 2 Sep 09 - Technology

Overview: IAB Europe’s Interact Congress is the event for the European online advertising industry. With inspirational presentations from the leading lights in the sector, powerful panel debates informative workshops and unrivaled networking opportunities, the fourth edition of this must-attend conference will get to the heart of the debate on Online Brand Advertising.

Ticket Information: €425 (early bird) – €525 – €625 (non members)

Venue: Casa Llotja de Mar, Barcelona, Spain

Related posts:

1. ESOMAR Congress – Odyssey 2010 – The Changing F...

   By Daniel Peiser - 12 Jan 10 - Events

2. 42nd IAA World Congress

   By Daniel Peiser - 12 Apr 10 - Events

3. OMExpo Madrid 2010

   By Daniel Peiser - 13 Jan 10 - Events

Overview: Virtually every global market has experienced the pressure of economic uncertainty coupled with dynamic and unprecedented change in the industry.

The IAA has created a program designed to bring the best minds in the industry to help you navigate the change taking place in our industry.

Key session themes will include: consumer marketing challenges; the digital influence on consumer behaviour; how do key advertisers see the new world; the rise of challenger brands; the reaction of challenged categories; key trends in media and consequences for TV, print and OOH – in developed vs emerging markets; new advertising models and their implications; improving creative effectiveness.

The business landscape, business models and ways of doing business are being re-defined. What worked in the past will not work in the future. You need to understand what CHANGES are taking place, the CONSEQUENCES and opportunities presented by those changes, and have the tools and information to act on these.

Well known industry figures will share their views and insights on the trends and issues confronting the industry. Network and do business with over 1,000 delegates from 70 countries.

Ticket Information: See website

Venue: State Palace Congress Center, The Kremlin, Moscow, Russia.

Related posts:

1. Interact Congress Barcelona 2010

   By Daniel Peiser - 14 Apr 10 - Events

2. ESOMAR Congress – Odyssey 2010 – The Changing F...

   By Daniel Peiser - 12 Jan 10 - Events

3. Mobile Broadband World 2010

   By Daniel Peiser - 5 Jul 10 - Events

Third party multitasking is probably the most awaited feature by iPhone owners. Apple has developed 7 APIs that will make the OS handle background processes, while making app switching fast and battery efficient.

Music streaming apps, VoIP calls and chats, GPS will be running while the user is performing other tasks, but these features will work only on iPhone 3GS and the 3rd gen iPoud Touch devices. iPhone OS 4 hardware compatibility issues could make iPhone 3G owners consider the purchase of the rumored iPhone HD that could be released after the summer.

iBooks will be available from the iBookstore, making iPhone the ultimate mobile haiku poem reader. The unified inbox is another important feature that will let you check multiple email accounts in one screen, but for many iPhone users and app developers the game changer is the introduction of Folders, that will allow app organisation and clear categorisation, lifting the 180 app limit.

Speaking of games, iPhone OS 4 introduces a social gaming platform called Game Center, similar to the one used by Xbox Live. Challenging other gamers and communicating with friends will add a social layer to Apple’s handheld gaming and will open new opportunities for game developers.

Enterprise integration will benefit from improved data protection, SSL VPN support, Exchange Server 2010 compatibility and wireless app distribution.

iAds takes mobile advertising to a new level

Apple announced also iAds, a new advertising platform for mobile ads that will allow developers to insert advertisements in free apps and keep a 60% revenue share. Ads will be integrated in apps (no browser windows will be opened) and pre-approved by Apple, to ensure that they will be as “emotional” as those seen on tv.

If iPhone OS 4 can guarantee high-quality, immersive advertising on its mobile platform, iAds could potentially unlock an enormous revenue source for Apple.

Surprisingly enough, iPhone OS 4 didn’t introduce its own social networking app to aggregate feeds from all different social networks and update them from one single app, but this could be one of the features of next year’s update.

Related posts:

1. iPhone HD rumors start to fly

   By Daniel Peiser - 30 Mar 10 - Technology

2. Make Your Day more Productive with iPhone Apps

   By Guillaume Foutry - 18 Sep 09 - Social Media

3. Google phone Nexus One brings competition to th...

   By Daniel Peiser - 8 Jan 10 - Mobile

Overview: Ad Age Digital is the leading conference of its kind. Both a proving ground for the best and brightest ideas and crossroads of the newest industry trends, the conference provides a window into the future of marketing—teaching, inspiring and ultimately connecting the ad, media and marketing communities.

Speakers Include: – Tim Armstrong, Chairman and CEO, AOL – Jim Farley, Group Vice President, Global Marketing and Canada, Mexico and South America Operations, Ford Motor Company – Vivian Schiller, President and CEO, NPR – Erin Nelson, SVP and Chief Marketing Officer, Dell – Jason Fried, Co-founder and President, 37signals – Rudy Wilson, Vice President, Marketing, Frito-Lay North America – Colleen DeCourcy, Chief Digital Officer, TBWA Worldwide – Gayle Troberman, Chief Creative Officer, Microsoft – Lucas Watson, Global Team Leader, Digital Business Strategy, Procter & Gamble

Ticket Information: $995 through March 15th / $1,195 after March 15th

Venue: Metropolitan Pavilion, 125 West 18th St, New York, NY 10011 US

Related posts:

1. FMX 2010 – 15th International Conference on Ani...

   By Daniel Peiser - 11 Jan 10 - Events

2. WFA/RVD Global Advertiser Conference

   By Daniel Peiser - 12 Jan 10 - Events

3. 8th Digital Dealer Conference

   By Daniel Peiser - 31 Mar 10 - SEM