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Image Ads in Google Image Search

By Daniel Peiser , Tuesday, July 27th, 2010

Google Image Search implemented infinite scrolling and other features inspired from Bing that improve user experience and prepare the ground for a new ad format: Image Search Ads.

The Official Google Blog doesn’t mention Bing obviously, but describes instant scrolling (Google will load 1000 results organized in “p...

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What is a Flash Cookie?

By Daniel Peiser , Tuesday, October 27th, 2009

Local Shared Objects, more commonly known as Flash Cookies, are the superhero counterparts of regular cookies: Flash Cookies can’t be deleted from the browser, they can store 100k of data and can be used as backup to re-spawn traditional cookies that a user deleted.

It’s no surprise, then, that more than half of the...

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Google Puts Smartphones on Full Attention

By Richard Bramer , Tuesday, October 6th, 2009

“The mobile phone is for the next decade what the computer has been for the last two or three,” Michael Jones, Chief Technology Advocate for Google Inc.

This statement was made back in May, and since then we have seen Google take many steps towards ensuring their place in the mobile world. The various efforts of...

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AdWords introduces View-Through Conversion Tracking

By Daniel Peiser , Monday, October 5th, 2009

Google AdWords announced View-through conversion reporting, a new tracking feature that measures not clicked on conversions for display advertising campaigns on the Google Content Network.

AdWords Conversion Tracking lets you activate the optional View-through conversion reporting column on the Campaigns tab, showin...

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What Does Yahoo’s $100 Million Ad Campaign Buy? “It’s You!”...

By Richard Bramer , Tuesday, September 22nd, 2009

Today Yahoo launched its massive global ad campaign in order to re-establish itself as, according to CEO Carol Bartz, “the centre of people’s lives”. Not much is known about the campaign yet other than that it will be done by Ogilvy & Mather. Also, the Wall Street journal reported that according to people fami...

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