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facebook advertising - 5 articles found

Social Media Seminar: Identifying brand opportunities

By Daniel Peiser , Thursday, May 13th, 2010

Website: Social Media: Identifying brand opportunities

Overview: 77Agency and Buongiorno Digital in collaboration with Facebook and Viadeo are hosting a social media event for marketing professionals.

The event will focus on today’s most popular social media channels and highlight the key opportunities for brands....

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Facebook Social Plugins tie you up to the Web 3.0

By Daniel Peiser , Monday, April 26th, 2010

At F8 Facebook introduced the Open Graph, a new protocol that connects users to websites, books, movies, songs, events with Social Plugins that provide a personalized user experience.

Web developers can integrate the social graph to their websites with the Like button, the Activity Feed, the Facepile, the Recommenda...

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Webinar: Using Social Advertising to add Context & Credibility

By Daniel Peiser , Tuesday, March 30th, 2010

Website: Social Advertising Panel: What it is, when to use it, how to use it

Overview: As most agencies are fully aware, social media affords tremendous opportunities to connect with loyal audiences. However, several social media sites provide paid advertising programs for the purposes of building an audience. From ...

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Facebook Ad Conversion Tracking features Post-Impression data

By Daniel Peiser , Tuesday, March 16th, 2010

Facebook published a Conversion Tracking Tutorial to explain how to create conversion tracking tags for activity on your website resulting from clicks and views of Facebook ads.

Generating tracking tags is fairly easy and the interface lets you associate a Tag Name, a Category (to distinguish between sales, registra...

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Facebook for Marketers

By Bobby Ghadami , Thursday, October 8th, 2009

Website: Facebook for Marketers

Overview:Social media continues to be a topic of discussion, however how much do we actually know about social media and its effect & affects on a brand, for which brands it is a suitable online tool and for which ones is it better to stay away from …

77Agency believes there is stil...

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