freemium - 2 articles found

Monetization and finding the right kind of business model is at the heart of all new media business strategy. From advertising and subscriptions to merchandising and fees, the business model for an online product will undoubtedly determine its tangible success. For many start ups, the initial focus is on growth, und...

Freemium is a type of business model that works through offering a free service or product to anyone who wishes to use it, and charging for premium service or advanced product features. The business model has been pioneered by web2.0 gurus such as SEOmoz’s Rand Fishkin, or Anthony Caselena of Squarespace (other no...