Website: Web Analytics: Track web traffic to maximise lead conversion
Overview: Your website needs to perform many tasks: attract new visitors, engage with them, convert them into customers and then retain them. But without understanding the analytics how do you know how effective it is?
Without this knowledge your ...
Website: Breakfast and Digital Marketing
Overview: This no-charge group session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, Google Analytics and social media. You will have the chance to pose questions and we’ll talk at whatever level is comfor...
Website: Google Analytics (GA) Training
Overview: This one day workshop will give you a practical understanding of how you can apply best practice web analytics techniques to gain a deeper understanding of the visitors to your website. The course would be beneficial for online marketers, web executives, webmasters o...
Website: Setting up Analytics to Track Just About Anything
Overview: Agencies can serve a unique role in helping clients to monitor the progress of a website, campaign or specific tactic. However, without knowledge of what to measure, how to measure it and what it means with respect to ROI and opportunities for grow...
Website: Why? – Best Practices in Targeting, Testing, Measuring + Analyzing
Overview: A successful campaign that can actually be proven to impact revenue and profits for your client invariably means an increased investment in your offerings – often at the expense of others.
Position your agency to continually re...
Website: Digital Peer-to-Peer Exchange
Overview: An invitation only half-day event for senior client-side digital marketers to address their hottest social media, digital mix, audience engagement, search and web analytics issues. This hands-on, practical event will facilitate peer experience exchange, allowing those...
Website: IABUK: Metrics and optimisation course
Overview: This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve websit...
Google Analytics has just seen a significant upgrade that was announced at the Emetrics Summit in Washington this week by Avinash Kaushik. Eight new features have been introduced to improve the power, flexibility and intelligence of Google Analytics. It appears to me that the program has been given the ability to be...
