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Google - 71 articles found

Image Ads in Google Image Search

By Daniel Peiser , Tuesday, July 27th, 2010

Google Image Search implemented infinite scrolling and other features inspired from Bing that improve user experience and prepare the ground for a new ad format: Image Search Ads.

The Official Google Blog doesn’t mention Bing obviously, but describes instant scrolling (Google will load 1000 results organized in “p...

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Holy SEO! The Vatican on Google

By Daniel Peiser , Friday, July 16th, 2010

If you search for “vatican” on Google, the first result that shows up is not the PR9 official website of the Vatican, or the Wikipedia page for the Vatican City, but instead you will see a page titled Vatican: the Holy See, the homepage of www.pedofilo.com.

The website is currently down, but it’s still showing on th...

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How does Google work?

By Daniel Peiser , Tuesday, July 6th, 2010

Cool infographic from PPC Blog explains how Google works!

Google’s algorithm hasn’t been revealed and the more than 200 signals that determine whether a page is relevant for a search query are still secret, but if you want to know what happens when Google bots crawl the web following links, this is a very intere...

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Sitelinks in Google: PPC and SEO

By Daniel Peiser , Friday, June 25th, 2010

Google made Ad Sitelinks available to all AdWords campaigns. Previously only top performing ads could show two-line or one-line sitelinks and experience, according to Google, a 30% CTR increase.

To add Sitelinks to your campaign (Ad Sitelinks will be the same for all ads in your campaign) you need to select the “S...

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Google Newspass payment system for newspapers

By Daniel Peiser , Friday, June 18th, 2010

According to Italian newspaper La Repubblica, Google is contacting publishers in Italy to test a micropayment system for newspapers, called Newspass.

The platform will be launched by the end of the year and users will be able to access content behind paywalls with a single click, directly from the search engine resu...

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5 Great online resources to follow the 2010 FIFA World Cup

By Daniel Peiser , Friday, June 11th, 2010

The 2010 World Cup begins today in South Africa, and apart from watching matches live on TV or streaming online on your pc, there are other ways to follow the World Cup: Google, Twitter, Yahoo!, YouTube and the best sport news websites and blogs have prepared something special for football fans worldwide.

#5 The Off...

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YouTube becomes more social with Google Moderator

By Daniel Peiser , Monday, May 31st, 2010

YouTube announced the integration of the Google Moderator module on YouTube channels. Google Moderator supports real-time discussions on websites, allowing YouTube channel owners to request questions or ideas on any topic from the audience. User-submitted videos or text messages can be voted up or down by the audien...

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Modified Broad Match Keyword Targeting in AdWords

By Daniel Peiser , Thursday, May 13th, 2010

Google’s official AdWords blog announced a new keyword targeting feature, the broad match modifier, currently only available to advertisers in UK and Canada as an open beta.

This new AdWords targeting option add a new degree of control in PPC strategies: The broad match modifier can bring more impressions than phr...

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Google vs. Apple: Rent movies on YouTube

By Daniel Peiser , Friday, April 23rd, 2010

Google’s monetization strategy for YouTube will hurt Apple this time. YouTube could become a fierce competitor for iTunes, Netflix and other online (and offline) movie rental services: starting from today, the rental service will allow US users to rent Sundance Film Festival movies for 48 hours at prices ranging fro...

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Google Places is the new Local Business Center

By Daniel Peiser , Friday, April 23rd, 2010

Google Local Business Center has a new name: Google Places. New features for local businesses make Google Places an effective way to establish an internet presence and gain visibility online for free.

Place Pages claimed from Local Business Center will be managed from Google Places, and will benefit from “new” tools...

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