Mobile - 38 articles found

Google has made yet another move into mobile space and purchased mobile ad agency AdMob for a whopping $750 million on Monday. As mentioned in a previous post, it is obvious that Google is keen to make big moves into the mobile space.  The dimension that this latest acquisition provides for Google is the graphic di...

Google Analytics has just seen a significant upgrade that was announced at the Emetrics Summit in Washington this week by Avinash Kaushik. Eight new features have been introduced to improve the power, flexibility and intelligence of Google Analytics. It appears to me that the program has been given the ability to be...

Things are really revving up in the mobile industry this week, and this time it is Microsoft that has made a move. It appears that the Google/Microsoft battle has spilled out into the streets as mobile phones (smartphones in particular) garner all of the attention. With the release of Windows Mobile 6.5, Sprint has ...

Website: IAB Forum

Overview: With the expenditure on mobile advertising experiencing a 99.2% year on year growth, and a third of consumers now using mobile media every month there’s no question that brands need to be involved with mobile. The medium’s exceptional targeting, immediacy and return on investment has...

“The mobile phone is for the next decade what the computer has been for the last two or three,” Michael Jones, Chief Technology Advocate for Google Inc.

This statement was made back in May, and since then we have seen Google take many steps towards ensuring their place in the mobile world. The various efforts of...

The iPhone is probably the best smart phone on the market, but it is nothing without the apps. As the advertisement proclaims it, “There is one app for everything!”. Here is my pick for apps that really you to save time and make your day more productive:

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The first time I heard about mobile social networks and the localization of the people in your network in real time, I found that a bit scary and quite intrusive. Of course you can use filters and decides who can see what, but still I feel quite unease about it. But as I went to Notting Hill Carnival and had friends...

If there is one thing that empassions the social media world, it is to predict what will be the next big thing, and in this case what will come after Twitter. And it seems this microcosm is quite excited by a mobile/GPS based application called Foursquare. The aim of this location based social network is to push peo...