MSN - 20 articles found

Today Yahoo launched its massive global ad campaign in order to re-establish itself as, according to CEO Carol Bartz, “the centre of people’s lives”. Not much is known about the campaign yet other than that it will be done by Ogilvy & Mather. Also, the Wall Street journal reported that according to people fami...

Microsoft adCenter has added a nice little feature to its web UI, the Ad Preview Tool. It has been available on Google AdWords for a while but it’s nice to have it in adCenter now as well. The tool allows you to check exactly where your ads appear for various keywords and how they look in Bing without adding any i...

Microsoft looks set to roll out an updated version of Bing, dubbed Bing 2.0. What we should expect from this update, which may occur in a matter of weeks, are some new visual and interactive features within search results using Microsoft’s SilverLight technology. This could mean pictures and other rich interactive...

Microsoft’s Atlas Institute is a research unit that publishes an ongoing series of white papers, case studies and other digital marketing insights. From how to effectively divide a campaign’s online budget, to the benefits of combining search and display advertising, Atlas shares these bits of Microsoft Advertis...

Anyone currently managing PPC accounts knows that there is always pressure to stay within budget and optimally allocate this budget. The relatively new Microsoft Ad Intelligence Tool (MAIT) helps do just that. Embedded within Excel, the tool has the ability to draw monetization data from adCenter and spit it out for...

Recent studies by Hitwise reveal that Bing produces the highest percentage of successful searches in Canada, with a success rate over 10% higher than Google (Bing=78.7%, Google=67.6%). It has been speculated that this is because Microsoft took the time to thoroughly crawl Canadian sites, paid attention to the French...

One aspect of Microsoft’s Bing that has been a particularly bright light in its successful launch is Bing Cashback. Increasingly price conscious and search savvy consumers as well as their recession tightened belts have made Bing Cashback a welcome addition to the search world. It seems in general, that Bing had p...

Currently, Nintendo Wii is the No. 1 selling gaming console in the huge gaming market that is the United States. That, however, looks like it is about to change. Microsoft is ready to roll out its new product, an addition for Xbox: Project Natal. Project Natal uses technology that could literally be a game changer. ...

Social media has redefined the relationship between people and brands, between advertisers and consumers. What was once a more one way dialogue, in which advertisers pushed out symbols and messages of brand value (more…)

The Search Cowboys, Bas Van Den Beld and Roy Huiskes, recently did their first radio show on webmasterradio.fm. They touched on many hot topics throughout the search industry, from the European Commission’s passing of the Microsoft Yahoo search deal to the drastic transfer of traffic from transaction sites to cont...