Website: 42 Ways to Sell More Online
Overview: If you or your clients sell online this is a can’t miss talk. There are no pie in the sky strategies or 6 month development projects discussed in this session – just straight up money making ecommerce tactics. You’ll discover simple tweaks you can make that will improve...
Twitter is a fantastic tool, but it might be hard to apprehend from the outside. A few people asked me “How can you have a campaign on Twitter?” and I gave them as example the Terminator game or the Kodak campaign to name a camera. Now I can also point them out to the campaign led by the Havana Club in 2009 to promo...
SlideShare Business is a new platform that leverages on presentations, case studies and whitepapers published on SlideShare and embedded on blogs and websites to generate qualified leads for companies.
AdShare and LeadShare are the two services SlideShare offers. While AdShare allows contextual and geographical targ...
Google AdWords announced View-through conversion reporting, a new tracking feature that measures not clicked on conversions for display advertising campaigns on the Google Content Network.
AdWords Conversion Tracking lets you activate the optional View-through conversion reporting column on the Campaigns tab, showin...
Microsoft’s Atlas Institute is a research unit that publishes an ongoing series of white papers, case studies and other digital marketing insights. From how to effectively divide a campaign’s online budget, to the benefits of combining search and display advertising, Atlas shares these bits of Microsoft Advertis...
