Overview: Some might argue these austere times call for Less. But that would not do. Not for the vibrant community we’re proud to support. For 2010, we’re offering Summit attendees more session speakers than any year before, more breathing room, and a whole new line of intensive workshops. And we’re keeping ticket prices the Same! Same! Same! (as last year).

Ticket Information: See website

Venue: Minneapolis Hilton, 1001 Marquette Ave Minneapolis, MN 55403

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Overview: Social Media Marketing 2010 San Francisco will bring together leading brands and marketing experts to explore the viral power of social networks.

During this one-day event, a team of renowned marketing experts will provide guidance on how to effectively engage with customers via social media, give tips on how to maximize the impact of your campaigns and offer insights into new services to try and trends to watch out for. This is the ultimate event for anyone involved in social media or digital marketing.

Ticket Information: Early bird $145-250

Venue: Hotel Nikko, 222 Mason Street, San Francisco, CA 94102

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Overview: What is game-based marketing and how does it work?

Examples of successful game-based marketing strategies and why they are successful (e.g. Foursquare, LinkedIn, commenting in blogs, answering Q&A questions). Practical advice for developing game dynamics into an existing marketing strategy. Effective methods of “gameifying” any online business. How to incent and motivate participation through gamification. Use points and leveling up to get people to do anything (e.g. the “completion bar” on LinkedIn). Quests and transaction based goals. Soloing vs group questing. Using game dynamics to promote virality (e.g. gathering testimonials). Hard-core vs. casual users. Why both are important, identifying them and developing satisfying experiences for both. The Bartle Player types (achievers, explorers, socializers, and killers).

The scientific approach to measuring engagement and the value of specific user interactions.
Balancing deprivation and overload, order and chaos, silence and noise. The difference between designing content and creating an experience.

Ticket Information: $20-30

Venue: Microsoft, 1290 6th Avenue, 4th floor, New York, NY 10017

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Overview: Still putting off that all important landing page testing program? Looking for a refresher course on the basics?

Tune into our Landing page testing 101 webinar, and learn the answer to the age-old question: “How do I start testing my pages?”.

-5 steps to go from zero to sixty with a testing program
-Review of different testing technologies and where they fit into your web environment
-How to go from testing newbie to testing pro in about a month
-See the most common testing mistakes, and why you should avoid them
-Learn the strategy behind innovative and iterative tests and when to use each

Ticket Information: Register on website

Venue: Webinar at 1PM ET

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3. Free webinar on AdWords Conversion Products

   By Daniel Peiser - 7 Jun 10 - PPC

Overview: During the lazy days of summer things move slower and everyone kicks up their heels. But this season while everyone is sipping their lemonade, you’ll soar past your competition when you join us for this high-energy webinar.

-A three-month action plan for squeezing more leads and sales from your current web traffic
-Small changes that can make a big impact to your social, search and email campaigns
-How to kick start a quick marketing optimization program that leads to big results

Ticket Information: Register on website

Venue: Webinar at 1PM EDT

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3. Existem AM Summer BBQ

   By Daniel Peiser - 21 Apr 10 - Events