Earlier today I was reading a Local SEO Guide article on small businesses that prefer creating a Facebook Page instead of (or before) a Google Place Page.
The advantage of a Facebook Page vs. a Place Page is clear: You can promote your products or services on a platform with a large user base that facilitates conve...
Facebook Questions is a new Q&A feature, similar to Yahoo! Answers, that is currently being released to a small portion of users on Facebook. This new application aims to exploit Facebook’s huge user base to provide crowdsourced answers to users asking for opinions, advice and recommendations on any subject.
Answe...
Website: Cleaning Up Communications
Overview: Let’s face it. The reputation makers – from ‘social media experts’ to ‘communicators’ , PR folk and ‘reputation managers’, that ‘spin doctor’ tag is omnipresent and our collective reputation is less than pristine – online and off.
So for one night o...
While BP is preparing a top kill procedure to stop the Gulf oil spill, corporate public relations efforts are apparently committed to publishing daily updates on the official Oil Spill Response page, but seem unaware of the fake Twitter @BPGlobalPR account and its funny tweets entertaining more than 50k followers.
S...
Website: Digimedia.me
Overview: This two-day summit on 5th & 6th May 2010 is designed for marketing professionals who want to better understand today’s fast-paced digital developments and leverage tomorrow’s online marketing channels.
This first-of its-kind event in the Middle East will engage digital experts on...
Website: Achieving Maximum Value From Your Social Media Strategy
Overview: Learn which social media strategies have yielded proven results, how to build brand awareness, deal with negative PR, gain senior buy-in, measure and monitor your success and integrate your social media campaign with traditional marketing and...
Website: Monitoring Social Media Bootcamp
Overview: Monitoring Social Media Bootcamp is an unique, one-off “how to” training event for companies and organisations seeking to monitor social media and measure the effects of their interactions. Through a series of practical workshops, hosted by some of the world’...
Website: Reputation Management
Overview: With the prominence of blogs in search results and nearly non-existent barriers to entry for creating content online, protecting a client’s brand image is both crucial and challenging. Reputation management is the process of identifying customer commentary (both positive an...
If you take a look at Nestlé’s Facebook Fan Page you’d be surprised at the amount of activity and messages from angry fans talking about boycotting the company’s products and showing off altered Kit Kat logos, while Nestlé’s fan page administrators hide their heads in the sand.
It all started with a Greenp...
Website: Sport and New Media
Overview: Topics to be discussed and debated include convergence, encouraging participation through social media, building and maintaining an online fanbase and protecting reputations in a digital age. The first SportBusiness Group event to be held in Manchester this will be a great oppo...
