Microsoft began a new campaign against cyber cons on Tuesday by displaying scam warnings within various Bing search results. In partnership with the Federal Trade Commission (FTC), Postal Inspection Service, and Western Union, Microsoft looks to warn and educate users searching for things like foreclosure rescue, lo...
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adCenter Implements Ad Preview Tool…Finally
Microsoft adCenter has added a nice little feature to its web UI, the Ad Preview Tool. It has been available on Google AdWords for a while but it’s nice to have it in adCenter now as well. The tool allows you to check exactly where your ads appear for various keywords and how they look in Bing without adding any i...
On a Tight PPC Budget? Get Help from Your MAIT
Anyone currently managing PPC accounts knows that there is always pressure to stay within budget and optimally allocate this budget. The relatively new Microsoft Ad Intelligence Tool (MAIT) helps do just that. Embedded within Excel, the tool has the ability to draw monetization data from adCenter and spit it out for...
Bing Cashback: The Shopping Engine
One aspect of Microsoft’s Bing that has been a particularly bright light in its successful launch is Bing Cashback. Increasingly price conscious and search savvy consumers as well as their recession tightened belts have made Bing Cashback a welcome addition to the search world. It seems in general, that Bing had p...