The AT Internet Institute, well known for its continuous insight into online trends and behaviour, recently did a study to compare the effectiveness of online marketing campaigns among different European countries. The results are quite complex and require substantial analysis but the bottom line is that the UK cont...
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Enter Microsoft Advertising Institute
Microsoft’s Atlas Institute is a research unit that publishes an ongoing series of white papers, case studies and other digital marketing insights. From how to effectively divide a campaign’s online budget, to the benefits of combining search and display advertising, Atlas shares these bits of Microsoft Advertis...