SEM - 34 articles found

For the first time since its release, Bing did not gain market share, and in fact, has lost a chunk of it in the US throughout the month of September. Bing remained stable in Europe, but according to StatCounter lost over 1% in the US and fell to 8.51% from 9.64% in August. StatCounter also revealed that Microsoft’s...

Microsoft adCenter has added a nice little feature to its web UI, the Ad Preview Tool. It has been available on Google AdWords for a while but it’s nice to have it in adCenter now as well. The tool allows you to check exactly where your ads appear for various keywords and how they look in Bing without adding any i...

Anyone currently managing PPC accounts knows that there is always pressure to stay within budget and optimally allocate this budget. The relatively new Microsoft Ad Intelligence Tool (MAIT) helps do just that. Embedded within Excel, the tool has the ability to draw monetization data from adCenter and spit it out for...

One aspect of Microsoft’s Bing that has been a particularly bright light in its successful launch is Bing Cashback. Increasingly price conscious and search savvy consumers as well as their recession tightened belts have made Bing Cashback a welcome addition to the search world. It seems in general, that Bing had p...