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social media monitoring - 4 articles found

Fake BP Twitter account raises Reputation Management issue

By Daniel Peiser , Thursday, May 27th, 2010

While BP is preparing a top kill procedure to stop the Gulf oil spill, corporate public relations efforts are apparently committed to publishing daily updates on the official Oil Spill Response page, but seem unaware of the fake Twitter @BPGlobalPR account and its funny tweets entertaining more than 50k followers.

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Achieving Maximum Value From Your Social Media Strategy

By Daniel Peiser , Wednesday, March 31st, 2010

Website: Achieving Maximum Value From Your Social Media Strategy

Overview: Learn which social media strategies have yielded proven results, how to build brand awareness, deal with negative PR, gain senior buy-in, measure and monitor your success and integrate your social media campaign with traditional marketing and...

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Monitoring Social Media Bootcamp

By Daniel Peiser , Wednesday, March 31st, 2010

Website: Monitoring Social Media Bootcamp

Overview: Monitoring Social Media Bootcamp is an unique, one-off “how to” training event for companies and organisations seeking to monitor social media and measure the effects of their interactions. Through a series of practical workshops, hosted by some of the world’...

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UberVU: Be Uber Informed on What Is Happening on the Social Web.

By Guillaume Foutry , Friday, September 4th, 2009

It might be hard to find what people say on the social web. Fortunately uberVU is here to make your life easier about this. I had the opportunity to have a conversation with Vladimir Oane, the CEO of uberVU, who gave me more information on how the platform works and what it can do for you.

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