The Tweet button may not be as revolutionary as Facebook’s Like button, but it could become an important ranking signal for real time search engines.

Twitter’s official share button will come in three sizes and it will be highly customizable, but the feature that differentiates the Tweet button from TweetMeme’s Retweet button (used on BeAloud and several other websites) is the comprehensive count of shares and retweets across the social network.

It’s ironic that as information about the new Tweet buttons spreads, many Twitter users noticed that TweetMeme’s button were down (for a short maintenance spell that lasted a few minutes).

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And that is not it. Twitter teamed up with the Foursquare and Gowalla to let us check in to our favourite restaurants listed on the mentioned websites straight from Twitter. They said there were already lots of users tweeting their check-ins to the restaurants from those sites. It is a shame, however, that Foursquare and Gowalla still need to improve a lot on this side of the Atlantic. 13 venues in London? 10 in Paris? 0 in Prague? Foursquare has still a long way to go!

Just make sure, no one from the Please Rob Me website is following you when you are in South Africa. As noticed by S.E.Krammer, that might help your laptop or iPad find their new home.

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#5 The Official YouTube Blog lists a few interesting channels to subscribe to, and it’s a safe bet to say YouTube will the be number one destination online for match highlights and interviews.

#4 If you are interested in real-time updates on your team or live matches, what’s better than Twitter? The hashtag spam fest has already begun, as you can see from the screenshot below.

#3 I must confess that the Google football gadget for iGoogle could become my favorite during the next weeks. It seems to offer a convenient way to access information on group standings, fixtures, results and news about the World Cup.

#2 Yahoo! will focus on content and has a dedicated portal for the 2010 World Cup news coverage. The Dirty Tackle soccer blog will offer frequent daily posts filled with humor, nonsense and sarcasm.

#1 If you are into football tactics and appreciate match previews and a well thought post-match analysis with informative graphs and diagrams, Zonal Marking is the football blog you are looking for. The 32 teams playing in the 2010 World Cup have been analyzed in their strengths and weaknesses; we can expect high quality match reports (and many user comments) in the days to come.

Do you know any other good websites or Twitter accounts to follow during the World Cup? Connect with Facebook and share a link in the comments below!

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Social media monitoring is clearly not part of BP’s crisis management plan, but inconsistent corporate identity and branding online make brandjackers’ work easier: Olivier Blanchard on The BrandBuilder Blog shows how the fake Twitter account’s design conveys more authenticity than the real one by using the corporate logo.

BPGlobalPR follower viral growth started with a debut Twitter status that seemed official, but right after the second update, the mocking intent behind the “BP Public Relations” tweets became obvious. The corporate logo now sports a total black design (oil spill included) that reminds of the Nestlé Killer logos that originated a far worse reputation management issue for the Swiss corporation on Facebook.

The usage of the #bpcares hashtag just pours salt on BP’s wound.

From Facebook Palm Oil to Twitter Oil Spill

Online reputation management issues are not what BP needed right now. Social media channels like Facebook and Twitter can’t be ignored in 2010, but some large corporations seem to adapt at a slower pace to technology and communication changes: Nestlè’s palm oil PR mess showed how community management skills are key in corporate public relations; BP’s lack of social media monitoring is just another example of the importance of coordinated brand management, especially in times of crisis.

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@Anywhere integrations range from simple Follow buttons and auto-linkification of @usernames (by clicking on the screen name you go directly to the Twitter profile page), to hovercards (hovering the cursor on the Twitter screen name makes a small tooltip box pop up, showing the profile picture and a Follow button) and more interactive features:

Connect with Twitter lets users authenticate on Twitter from a pop-up on your website;

the Tweet Box allows tweeting directly from the application on your website: Tweets customised with pre-populated specific text (like @mentions and #hashtags) could make @anywhere a great way to generate buzz.

Google Follow Finder

Google released its first @anywhere integration on Google Labs: Enter a Twitter username on Follow Finder to get a list of tweeps you may want to follow.

Following and follower lists belonging to the username you entered are analysed, and a list of suggested tweeps is generated. Clicking on the Follow button opens the Connect with Twitter pop-up box, but currently the application returns an error message.

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