If you are familiar with the tech, marketing or PR industries you have probably heard the notion of virality or word of mouth. But have you heard of the idea of the “Viral Expansion Loop”? It emerged as a concept in 2007/2008 and is defined as “A viral expansion loop is similar to viral marketing with one nota...
Viral Expansion Loop - 1 articles found
Virality on Steroids: The Viral Expansion Loop
By
Guillaume Foutry ,
Thursday, October 8th, 2009
Tags: Social Media, Viral Expansion Loop
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Ad Tech London: Change the Name, Call it Ad Sales!
By
Guillaume Foutry -
23 Sep 09 -
Event Reviews
