3D Movies and Ads on Nintendo 3DS?
Last week at the Electronic Entertainment Expo 2010 Nintendo presented the 3DS, the first handheld console capable of 3D graphics without glasses.
The top screen is a 16:9 format 3,5 inch Sharp parallax barrier display, the touchscreen below will keep the traditional 4:3 format. A convenient slider will allow players to gradually move from 2D to 3D graphics and choose the preferred 3D depth; another control will let you change the camera angle.
3D Games demoed at E3 look impressive. The GPU powering Nintendo 3DS, DMP Pica200 (not an Nvidia Tegra processor), will provide better graphics than the Wii.
3D movie playback features haven’t been shown at E3, but the two rear facing cameras open a revolutionary scenario in which 3D photos and video clips could be published and shared with a Wi-Fi connected 3DS.
A new business model for a Nintendo e-reader
Nintendo’s President Satoru Iwata announced that the 3DS will connect automatically to Wi-Fi hotspots and download content, like magazines and newspaper articles.
According to Nintendo executives, the iPhone as a gaming platform is taken seriously and this e-reader feature could threaten a wide range of devices like Amazon Kindle and Apple iPad, however the Nintendo 3DS screen doesn’t seem an ideal solution for reading newspapers and eBooks.
What could make a difference is the business model: Nintendo 3DS could be used as a platform to deliver free content to users and serve immersive and interactive localized ads, in form of 3D clips and mini-games. Will Nintendo monetize this opportunity?
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